Participants: Kyra Bobinet, Mandy Bishop, Judy Danielson, Dave deBronkart, Peter Elias, Nancy Finn, John Grohol, Sarah Krug, Bruno Nardone Tyson Ortiz, Danny Sands, Joe Ternullo, Jon Wald, Sue Woods,

Announcement, Joe Ternullo
Tracy Zervakis has resigned from the board due to personal reasons.
Minutes: Approved

SPM Connect
We had a discussion about communicating using SPM Connect.

Conference Update, Joe Ternullo
Two keynote speakers have been confirmed, Tom Delbanco, MD, Founder and CEO, Open Notes, Rushika Fernandopulle, MD, Co-Founder and CEO Iora Health
Sarah is leading program development with Nancy assisting. A program outline will be completed within the next couple of weeks.
Our known costs for the conference including catering which will come to @$50 per person including breakfast and lunch. We have free basic audiovisual (microphones, sound system) supplied. An audio recording will cost $1800, and audio and video is $3,000. A live broadcast is $5,000 we would have to get sponsorship for that. We agreed to a 50/50 split on registration fees with PCHA which is definitely advantageous to us because if we do not attract the numbers we need, PCHA will assume a part of the cost. We also signed an agreement with PCHA to promote the larger Connected Health conference and they will promote our one-day conference. PXHA has given us free exhibit space in the conference hall.
No formal announcement has yet been made. A Save the Date has gone out to members. Registration has not opened yet. Geri and Danny are reaching out to corporate sponsors. There are some promising opportunities.

Marketing Update, Judy Danielson
We have had a lot of social media activity spearheaded by Linda Stotsky.
We are also developing a membership marketing strategy, including ideas about how to control member resignations.
During the PCHA two- day conference we will offer 50% discount to all individuals who sign up as new members. As well as a member discount to all individuals who register for to this conference.
1. There will be a discount offered for our existing members to our conference and to the larger conference? Has been written into conversation so our members will get $100 off the conference price.

Fundraising, Lead Generation
Great meetings with potential sponsors for SPM and for sponsors. Using SOHO to track these things.
Promising that people who give above a certain level get to be members for a year.

JOPM Sue Woods
We have negotiated an agreement with JMIR publisher Gunther Eysenbach This alliance will be a big publicity opportunity for SPM. We will make a formal announcement at the conference.

Travel Scholarship Fund
We will offer scholarships to patients who need assistance to attend our conference for $500 to each individual chosen. This money will help them defray their travel costs. We currently have $8K in the scholarship fund. We are looking for sponsors to enhance that fund.
Our criteria for awarding these scholarships are as follows:
1. They need to be a member
2. The fund is open to all individuals who request assistance and meet the eligibility requirements.
3. We will require all individuals who wish to apply for a scholarship to write a letter
4. We will solicit members to serve on a committee to review and vet these applications.
5. This program is consistent with our mission to help patients have a presence at conferences.

Leadership Development
We need to solicit candidates from our membership to serve on the Executive Committee as secretary and president elect

Conference Involvement
The Board voted in the affirmative to have the Society be a part of the conference of the Center for Business Innovation which will be held in Maryland. At that conference, the Society will participate in one of the panels.

Next board Meeting August 22.