{"id":22,"date":"2007-06-12T19:42:18","date_gmt":"2007-06-13T00:42:18","guid":{"rendered":"http:\/\/72.9.147.40\/archives\/2007\/06\/reading-behind-the-scenes-cafepharma-and-others.html"},"modified":"2007-06-12T19:42:18","modified_gmt":"2007-06-13T00:42:18","slug":"reading-behind-the-scenes-cafepharma-and-others","status":"publish","type":"post","link":"https:\/\/participatorymedicine.org\/epatients\/2007\/06\/reading-behind-the-scenes-cafepharma-and-others.html","title":{"rendered":"Reading Behind the Scenes: CafePharma and Others"},"content":{"rendered":"<p><em>The New York Times<\/em> today featured an <a href=\"http:\/\/www.bookofjoe.com\/2007\/06\/drug_rep_myspac.html\">article about growing online communities for the drug and medical device makers employees and sales reps<\/a> (via bookofjoe), such as <a href=\"http:\/\/cafepharma.com\/\">CafePharma<\/a>. How does this intersect with e-patients and helping them learn more about treatment issues for their conditions?\n<\/p>\n<p>\nWell, online communities like CafePharma give ordinary people a glimpse behind the curtain of the pharmaceutical and drug world. Instead of &#8220;feel good&#8221; commercials toting the benefits of a given medication, you get to see, first-hand, how the underbelly of the industry works &#8212; how sales reps are encouraged to push newer meds over older ones, the sales tactics they use in doctors&#8217; offices, and internal communications that companies like Pfizer probably would prefer you not be privy to.\n<\/p>\n<p>\nWhile full of the usual venting and rants you&#8217;d expect from people who can be anonymous in a place to complain about their employer, there are enough tidbits of information that can turn following such a community from &#8220;gossip-mongering&#8221; to becoming an informed consumer and e-patient, one who is more savvy about how the industry works.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New York Times today featured an article about growing online communities for the drug and medical device makers employees and sales reps (via bookofjoe), such as CafePharma. How does [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[61],"coauthors":[8261],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-newsgossip","tag-drugs-pharmaceuticals-industry-insider-gossip"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reading Behind the Scenes: CafePharma and Others - SPM Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/participatorymedicine.org\/epatients\/2007\/06\/reading-behind-the-scenes-cafepharma-and-others.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reading Behind the Scenes: CafePharma and Others - SPM Blog\" \/>\n<meta property=\"og:description\" content=\"The New York Times today featured an article about growing online communities for the drug and medical device makers employees and sales reps (via bookofjoe), such as CafePharma. 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