{"id":7404,"date":"2010-10-02T21:30:29","date_gmt":"2010-10-03T01:30:29","guid":{"rendered":"http:\/\/pmedicine.org\/epatients\/?p=7404"},"modified":"2010-10-02T21:36:29","modified_gmt":"2010-10-03T01:36:29","slug":"empowered-patient-special-on-cnn","status":"publish","type":"post","link":"https:\/\/participatorymedicine.org\/epatients\/2010\/10\/empowered-patient-special-on-cnn.html","title":{"rendered":"&#8220;Empowered Patient&#8221; special on CNN"},"content":{"rendered":"<p><a href=\"https:\/\/participatorymedicine.org\/epatients\/wp-content\/uploads\/sites\/3\/2010\/10\/CNN-cohen-screenshot.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-7405\" title=\"\" src=\"https:\/\/participatorymedicine.org\/epatients\/wp-content\/uploads\/sites\/3\/2010\/10\/CNN-cohen-screenshot-300x133.png\" alt=\"\" width=\"282\" height=\"125\" srcset=\"https:\/\/participatorymedicine.org\/epatients\/wp-content\/uploads\/sites\/3\/2010\/10\/CNN-cohen-screenshot-300x133.png 300w, https:\/\/participatorymedicine.org\/epatients\/wp-content\/uploads\/sites\/3\/2010\/10\/CNN-cohen-screenshot-600x267.png 600w, https:\/\/participatorymedicine.org\/epatients\/wp-content\/uploads\/sites\/3\/2010\/10\/CNN-cohen-screenshot.png 618w\" sizes=\"auto, (max-width: 282px) 100vw, 282px\" \/><\/a>Elizabeth Cohen is surely the most visible spokesperson for patient empowerment, because she&#8217;s on CNN and CNN.com. She&#8217;s got an hour-long special on CNN this weekend. Highly recommended, especially for friends and family who don&#8217;t get what this is all about.<\/p>\n<p>The first showing was 7 pm ET tonight. It&#8217;ll be repeated at 7 Pacific (visible also at 10 ET). The same schedule will repeat Sunday. A preview clip is <a href=\"http:\/\/www.cnn.com\/video\/#\/video\/health\/2010\/09\/30\/am.cohen.patients.speak.up.cnn\" target=\"_blank\">here<\/a>.<\/p>\n<p>The special dramatizes several anecdotes from <a href=\"http:\/\/www.amazon.com\/Empowered-Patient-Diagnosis-Cheapest-Insurance\/dp\/0345513746\" target=\"_blank\">her book of the same name<\/a> (my Amazon <a href=\"http:\/\/www.amazon.com\/review\/R3O6X08I17I5WA\/ref=cm_cr_pr_perm?ie=UTF8&amp;ASIN=0345513746&amp;nodeID=&amp;tag=&amp;linkCode=\" target=\"_blank\">review<\/a>). A one-hour TV special, of course, is a different game: the book covers many topics (finding the right doctor for you, solving insurance problems, etc), but the special does what mass market TV is good at: tell stories.<\/p>\n<p>I often start talks by saying &#8220;Patient isn&#8217;t a third person word. This is personal.&#8221; Indeed, Cohen herself started the Empowered Patient feature partly out of her mother&#8217;s own misdiagnosis, and trouble with own her daughter&#8217;s birth. The special starts off with her mother&#8217;s story, with footage of her kidney transplant last January at Beth Israel Deaconess.<\/p>\n<p>As someone who spends a lot of time working on messaging (how to convey an idea in the available moments), I have a lot of respect for how this program was crafted. I first listened to a preview DVD, without watching, and it didn&#8217;t hit me well. But the full show comes across with impact: the visuals do their job well, and the stories do come to life when you see the people and places.<\/p>\n<p>A real challenge in culture change is the need to reach people where their attitudes are now, and speak into that mindset. Cohen does a particularly good job here of asserting that trying to be a &#8220;good patient&#8221; can kill you, and then making the case &#8211; with real people telling their stories &#8211; that patients can and should wise up and speak up. That&#8217;s consciousness raising; that&#8217;s empowerment. I think it&#8217;ll be a good teaching tool for patient advocates everywhere.<\/p>\n<p>All the stories in this program are survivors, favorably affected by speaking up. We know that&#8217;s not always the case, and that&#8217;s why this teaching is important.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elizabeth Cohen is surely the most visible spokesperson for patient empowerment, because she&#8217;s on CNN and CNN.com. She&#8217;s got an hour-long special on CNN this weekend. 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