08/31/2011 4-5 p.m. EST
NOTES FROM SPM Corporate Membership and Fundraising
IN ATTENDANCE: Jonathan Wald, Danny Sands, Michael D. Scott, Norma-Jeanne Hennis (NJ), Maria Mangicaro
AGENDA:
1.) SEPT. SALON
2.) OCT. SALON
3.) UPDATE ON INDIVIDUAL MEMBERSHIP TEAM
4.) VALUE PROPOSITION
Michael notes president-elect Sarah Krűg has a background in Global Education Strategies and a real understanding of how corporations would be willing to fund organizations such as SPM.
1.) UPDATE ON SEPT WEST COAST SALON EVENT:
Venue in San Francisco; one hour of speaking, free event/dinner (specific details sent out in an email to the group), budget 15-20 attendees, seeking to invite big companies ($5,000-$20,000 annual dues), small companies/innovators will be backup, work towards Value Proposition among corporations (tap for ideas), challenge is identifying/connecting with the right person from large corporations, 26 days to expand attendance.
Excellent speaker lined up – Medical Director of BC/BS of California.
So far 6 RSVPs with 3 confirmed to attend.
Allen Greene is working on commitments from Kaiser and Palo-Alto Medical Group.
NJ has contacts and will connect with Stanford.
Mike suggests Brown and Collins, will forward any contacts to Jon/Nicole.
Details of the event will be sent out to the whole group in an email invitation. RSVP to Nicole.
For cost-effectiveness, a card with the SPM website will be used as promotional material for guests of the event. Printed promotional material for SPM was not cost-effective in the past.
2.) UPDATE ON OCT. EAST COAST SALON EVENT:
Venue is in Boston; Ann was not able to be present for an update. Invitation to West Coast Salon can be modified to use for this event as well. Purpose focus meeting on Boston Salon to Ann. Mike will provide some contacts for Biotech and Medical Device Industries in Boston area that represent a large number of firms.
3.) UPDATE FROM INDIVIDUAL MEMBERSHIP TEAM:
Ongoing Projects: The newsletter, and the development of a MeetUps template. Our SPM tweetchat’s have been going well and Dave Harlow to seems to be working on a new project with the Policy group.
Reminder to post meeting notes on the SPM wordpress under News section.
CafePress account is set up to use logo on promotional products such as T-Shirts.
Newsletter: need a short summary of SPM’s activities drawn from the notes in the News Section. (Maria Mangicaro will help with this).
4.) VALUE PROPOSITION:
Issues: Challenges SPM faces, distinguishing between a small foundation and a true “membership organization”. SPM does not have a single agenda and treats all levels equally. SPM is unique from other organizations. Current membership profile weighs towards patients; need to increase representation from establishments. Dilemma is that the view points are different, need to develop messaging points. Why should someone belong to SPM?
NJ – Pharma is initiating huge customer relationship initiatives. In order to get Pharma to take an active role in SPM, we need to reach their groups, define how SPM is unique in light of what they are already doing.
Mike – this is a leadership issue, need to get a good explanation of who SPM is, stay focused on a consistent objective. Marketing background is critically important.
A small group with marketing experience should be working on this. Perhaps ask a marketing firm to donate their services. Contact SPM members with marketing background.
An SPM member works for Elderman.
Also the marketing firm for Group Health Cooperative ads TM Advertising in Seattle, Washington.
Sample commercial for Group Health Cooperative
http://www.youtube.com/watch?v=79RShoAGioc&feature=related
Email for Sept. meeting was sent out.
