Here is our working document of the process we think we need to take to get from here to the launch of the Seal program, originated by Indu and revised several times.  Some of these things have already been done in a preliminary way, but we are reviewing for the sake of organizing our thoughts and making 100% sure that final sign off exists on everything.  We want to get this right and launch a really impactful campaign. Most of these we want to get done by the end of January. We still need more information on the engineering, PR, and obtaining professional directory pieces to set dates for them.
1. Finalizing definitions, eligibility and language
(details too be announced via email to the SPM community shortly)2. Mechanics/terms and conditions
(details too be announced via email to the SPM community shortly)
3. Distribution(details too be announced via email to the SPM community shortly)
4. Promotion
(details too be announced via email to the SPM community shortly)
Coordination with Yelp and the ONC (who would like us to launch end of January )