Members Present:  Mary Hennings, Randy Houk, Jay Spitulnik, Danny Sands, John Grohol, Mary Quilty, Eric Bersh, Matthew Holt, Liz Boehm, Brenda Merriweather, Dan Hapern-Ruder, Sarah Krüg, Vera Rulon

Welcome: Mary Hennings

Approve October, November 2023 Minutes: Vote

• Motion re: October minutes. Approved. November minutes approved.

Retreat 2 Recap

• See PPT “Tasks and Teams 12.29.23.”
• Proposed: Member goes to HIMSS; blogs reflect our mission; asset inventory; board member needs; define member engagement approach; talk to Dr. Fish (Lowell Neighborhood Ctr.); work with journal
• Teams (tasks will evolve). See PPT, as above.  Reach out to Vera for Advocacy group help
• New England HIMSS paper: Randy, Danny, Jay organizing
• Mary will work with roles on board and recruiting
• No futher corrections to Mary’s PPT summary

Getting Organized: update-discussion

• Organizing teams using Agile tech (Mary Q leading)
• Master workplan laid out in Excel, but normally would be working in specialized software
  • Document housed on Google Drive (in Strategic Planning folder)
• Teams get together twice monthly (separate from Board meetings?). Can be any day of week, two weeks apart (6:30-7:30 pm, ET)

u-lab application status: Mary Quilty

• Application accepted; next meeting January 9

Blog Calendar Review: Eric

• Quality over quantity! Figures prominently in marketing effort
• Eric and Danny discussed the shift in the blog’s focus and the need to align it more closely with organizational goals. They considered focusing on blogs related to their organization or specific projects. Eric also mentioned a list of potential contributors, but expressed uncertainty about their suitability. Mary raised the issue of understanding their audience better, suggesting the need for analytics. They also discussed the value proposition of their organization, questioning the motives of contributors and the value they offer to authors. The conversation concluded without a clear decision on the blog’s focus and value proposition. The team also reviewed the year’s financial results, noting an increase in revenue and net income, and discussed the future of sponsor memberships.

 ED Update

• Review of December financials and year-end review
• Membership dashboard: August peak in membership dollars (CLE’s)

 Executive Session: Discussion (Private)

 Adjourned at  7:35 p.m. EDT.  Next meeting: February 6, 2024, 6:00 – 7:30 pm ET

Respectfully submitted,

Eric N Bersh, SPM Board Secretary