Members Present: Mary Hennings, Eric Bersh, Brenda Merriweather, Jay Spitulnik, Danny Sands, Daniel Halpern-Ruder, John Grohol, Marie Maloney, Sarah Krug, Cindy Hale

Welcome: Mary H

Approve minutes from last meeting: Vote

• Skipped

Review of reports

• Finance

Index updates

• Beryl Inst. Pulse Survey
• Deck and one-pager
• Fundraising and marketing
• Review of consultants who will help us
  • Mary asks Board about help with fundraising and marketing
  • Connections re: donorship (survey research)
  • Marie Maloney suggests Pat Rio

Brand Strategy Workshop with Finn Partner’s Jeff Freedman

• Finn is award-winning company
• Offered SPM a free 4 hr. discussion around brand strategy. Statement of “positioning” is intention
  • 8 – 10 people max. Face to face or virtual.  One or the other.  Not both
  • Individuals in health care practice would participate
• Sarah – “we need direction” Competition. What SPM can contribute to conversation?
• Cindy – “are we ready for them?” (vision)
• SPM team will review previous marketing attempts and send to Board

NEU Event Update

• Need new keynote speaker

Potential Board members: Vote

• Kevin Freiert:
  • Review by Jay Spitulnik who interviewed him
  • Jay/Eric. No discussion
  • Voted unanimously
• Amanda Joseph (Vancouver, Canada) Health Informatics
  • Interest born as a caregiver for her mother
  • No Board experience
  • Cindy will interview her

2025 Goal Setting

• Need to discuss goals, budget
• Mary H will create a list of our possibilities
• Sarah / Liz discuss value of publishing SPM POV around current topics, e.g. AI
• Mary H: discuss where Board wants to put its energy. Expanded disussion in next Board meeting
• Danny: do we have the capacity to do all we’d like to do?
• Eric: Prepare cheat sheet of possibilities

Journal Update: Discussion

• Danny: new editor (Amy Price) with many new ideas and concepts
• Special issue on AI to be released in next several months
• Nancy Finn article will be published soon
• JMIR losing current editor

Other Business

• None

 

Adjourned at  7:28 p.m. EDT.  Next meeting: December 17, 2024, 6:00 – 7:30 pm ET

Respectfully submitted,

Eric N Bersh, SPM Board Secretary