Participants: Geri Baumblatt, Dave DeBronkart, Dave Dolton, Nancy Finn, John Grohol, Matthew Holt, Sarah Krüg, Janice McCallum, Jan Oldenburg, Danny Sands, Joe Ternullo, Sue Woods
Approve minutes from last full board meeting Janice McCallum
Minutes from July 24, 2018 meeting approved.
Learning Exchange–Next and future needs Sarah Krüg
Brief discussion of the upcoming Learning Exchange on Tuesday, September 11 at 1 pm, Digital Health Management: Hype vs. Reality. Guest speakers include Joe Kvedar, Lygeia Ricciardi, & Donna Cryer—Vera Rulon & Janice McCallum moderate; Sarah hosts. Will promote SPM2018 & CHC2018 in the webinar.
Janice asked if we have emails for attendees of past webinars & if so, suggests we use these lists to promote other Learning Exchange webinars and SPM2018.
Remaining Learning Exchange webinars for 2018 have not been scheduled yet.
Alliances Jan Oldenburg
Following tactics that other orgs use, alliances group wants to establish a set of principles that SPM stands for so that we can determine if prospective partners align with those principles. The principles in our strategic plan are a bit too activity related, so Jan and her group have a draft document that is designed for the alliances group. Jan will post document on G Drive & share to Board community on Connect.
Group is still trying to figure out best characteristics of target alliance partners: size, aligned with our goals, etc. Will likely be a mix of large and small organizations.
Jan wants input on how willing we are to promote a partner’s principles or materials. E.g., would we post collateral on our site that was created by an alliance partner?
Dave deBronkart used the example of the American Diabetes Association and suggested that their patient ed content will be central to many of our partnerships.
Sarah pointed out that with our Lenox Hill partnership, we were co-creating a curriculum. We did a lot of work and ended up giving away a lot of content, but we weren’t able to get compensation for our work.
Core question with each partnership or alliance remains: what do we want out of the partnership? If they have paid staff, we have to make sure there’s a balance in work contributed. We need to protect our IP. We have to protect any copyrighted content we develop.
Ultimately, we will have range of alliances/partnerships. Danny suggests we define different types of relationships, from a simple exchange/cross-promotion up to co-developed work that takes time & creates IP.
Reminders/Announcements: Conference 10/17/18!!!
Next full board meeting September 25, 2018 at 4pm
Respectfully submitted, Janice McCallum SPM Board Secretary