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Apparently it is video week on! Amy Tenderich of DiabetesMine released this call-to-arms yesterday:

But it’s not really a call-to-arms for e-patients.

When the video asks “Who Are You?” it’s clear that the target is companies. And, like Keith Schorsch did, the video equates “patients” and “consumers” (again, not surprising since it was produced in conjunction with a corporation that serves people with diabetes).

Amy has built up a lot of social capital with DiabetesMine and I’m fascinated to see her wielding that influence in the direction of health dot-coms, all the while emphasizing that “patients don’t trust institutions, they trust people.”

I would be interested to hear people’s reactions to the video and how it fits in with “consumer-driven health care.”