I’ve been in healthcare for awhile, yet must admit that a lot of information packaged for patients/consumers is pretty dry and not too creative. Content, often developed by health professionals or educators, can be medical-heavy and design-light. My litmus test when when I see something is simple. Can I figure out what it’s about? Is it relevant to peoples’ lives? If more than a sentence, does it hold my attention? All 3 criteria must be met, or, fuggedaboutit. Anything more – humor or cool design – gets extra points.

So hats off to the Office of the National Coordinator (ONC), for the debut of their new video, Health IT for You: Giving You Access to Your Medical Records When and Where They’re Needed.

It’s quite appealing – the music, the images, the colors. The best part is that it pushes a vision that doesn’t fully exist yet, hoping to increase consumer demand.

It’s whimsical and upbeat, while talking about real important stuff: change for the better, upgrading care to the 21st century, and way better communication.

I really like –

Giving doctors, nurses and ourselves flexibility to access and share health information securely when and where it’s needed

So everyone is on the same page, not pages, and that’s a good thing

Convenience to check results, manage chronic diseases, make a shared plan

Health IT gives you and your loved ones access to the bigger picture

Not only saves times it can save lives

Kudos to Lygeia Ricciardi (@Lygeia) and others at ONC who developed this, in particular SPM members who advised ONC: Regina Holliday, Jane Sarasohn-Kahn, Alexandra Drane, Eva Powell, Shirley Bergin, Julie Norris and Peter Basch.

Listen, enjoy, share and don’t forget to give ONC feedback about how to turn up the volume of patient and family voices and make this vision reality – and mainstream.

 

 

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