Update 5/19: Wonderful news! Today I was invited to represent the consumer perspective at this event! Kudos and thanks – I intend to add real value.
Investors and disrupters to the alert!
MassTLC (the Mass Technology Leadership Council) is running a meeting on June 5 about the supposedly burgeoning business of healthcare IT.
Their early announcements only mentioned a system vendor and a system buyer, with additional panelists to be announced. I’ve run conferences so I know what it’s like to find panelists, so I wrote to them suggesting that the consumer/patient perspective was missing, and volunteering to be a panelist.
I emphasized that I’m in high-tech marketing so I completely understand the business side of things, particularly healthcare’s complex ecosystem, and have given many conference presentations in the past. And, my cancer last year consumed almost a million dollars of healthcare spending.
The next thing I know, in today’s email (below), they’ve changed the TITLE of the session to be consumer oriented, and filled the rest of the panel … with more VENDORS:
MassTLC Healthcare/IT Summit:
Is the Consumer the Next Big HealthCare IT Buyer?
Opportunities & Obstacles
Thursday, June 5, 2008
Hyatt Regency, Cambridge, MA
We’ve convened a panel of thought leaders from the IT community to brief us on their investments and their vision for the healthcare IT market. We’ve also assembled a panel of healthcare CIOs and IT buyers to give us their perspectives on these investments and expect a lively and provocative exchange.
– Michael Barrett (moderator), President, Critical Mass
– Patrick Boyle, Vice President, America’s Healthcare & Life Sciences, IBM
– John Halamka, CIO, Care Group/Beth Israel Deaconess Medical Center
– Paul Mattes, Managing Director, US Health & Life Sciences, Microsoft
– Dan Nigrin, CIO, Children’s Hospital
– Gary Sevounts, Senior Director, Global Healthcare Solutions, Symantec
I just called them to volunteer again, and the gent said he’s already gotten feedback that he should remove consumer from the title! (And put in more buzzwords like EMR.)
I may be wrong, but I sniff a B School case study in the making – an industry that insists that it likes its blinders. Somebody seems to be completely missing the whole 2.0 consumer-driven, “we get to say” aspect of things.
I hope they’ll realize the ecosystem view could be enriched – and made more accurate, more complete – by hearing about what tools the boomers want as they enter the high-healthcare-consuming phase of their lives. If not, I see an opening for disruption even before the new market gets developed.