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Back in September, Jonathan Rauch of the National Journal wrote a terrific (fact-based!) send-up of our archaic, arcane, not-customer-centric healthcare system, titled “If Air Travel Worked Like Health Care.” I wish I’d known about it then, but I only learned of it recently, because a couple called “The New Altons” have made a great home-brew video of it, and posted it in YouTube.

Well, now it’s going viral, at least among the healthcare crowd on Twitter. Fasten your seatbelts.

The closing frame says it’s made by Mary & Peter Alton. It appears to be Twitter user @PeterAlton. Follow him, and thank him.

p.s. Never have I seen a better example of how an entertaining video can transform the reach of a good message.