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A majority of consumers’ buying decisions are influenced by social networks, according to a new study from research firm Gartner, says ReadWriteWeb. Three types of key influencers (20% of users) are heeded by 74% of all consumers.

We’d like to see this analysis applied to health decisions, compared to Pew data, and tracked as time goes by: as more consumers “go e” will we see an increase?

See the RWW post for descriptions of the three influencer types: “salesmen,” “connectors,” “mavens.”