Major typo fix, 3:23pm – “they’re giving” is not same as “they’re given”! Sorry.

This note arrived today from the Institute of Medicine. I’m in DC at the moment, at a big briefing by the Health Affairs policy journal about patient engagement, and a key issue keeps coming up: the problems that happen when patients don’t understand info they’re giving given.

And I keep thinking, in any other industry, you have to FIX unclear communication. So to me ineffective literature (instructions, signs, etc) are A MEDICAL PROBLEM, just like ineffective drugs … we know that because speakers here keep talking about the problems result when info isn’t received successfully.

So read this excerpt and tilt it to be about instructions that don’t work:

[snip] “Countering the Problem of Falsified and Substandard Drugs,” a new report from the Institute of Medicine, recommends steps to improve the capacity of the United States and other nations to discover fake or subpar products and close gaps that allow products to be falsified or diluted.

Imagine if we applied the IOM’s substantial resources to discover subpar instructions and close gaps that allow them to exist!