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What Do ‘Engaged’ Patients Do?

Member Eve Harris wrote another great blog post for KQED – Public Media for Northern California. It is about one woman’s personal decision on how to treat her breast cancer. A short extract below: Basila is strong evidence that individuals react...

A “de-marketing strategy”

J.R. Schmitt tipped me off to a fascinating article published in 1997 (!) about a “de-marketing strategy” for the use of general anesthesia in dentistry in the UK: De-marketing: Putting Kotler and Levy’s Ideas into Practice, by Steven Lawther, Gerard...